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I help teams create content that *actually* works

Start with diagnosing why your content might not be converting the way it could be. 

How I can help:


Content Execution

STARTS AT $1,000

Need to offload content creation to scale production, or simply to release the burden from your team? Think of me as an extension of your team or your content partner. Whether it's blogs, case studies, ebooks, landing pages, social media content, or website content, I've got you. Iprimarily write for companies in SaaS, e-commerce, and marketing tech.

Content Strategy

STARTS AT $4,000

I bridge the gap between marketing leader and junior writer executing on all of the content, including -- creating the fully documented content strategy, conducting audience and keyword research, planning distribution and repurposing, and writing content briefs. You'll also gain all of the repeatable systems, templates, and processes.

Content Consulting

STARTS AT $1,500

Need fast wins? Need to know what's holding your content back? I'll run an audit of your content landscape, content strategy, and systems to identify SEO and content optimization opportunities to devise a custom plan for immediate and long-term content performance. I'll work with your team over 3 months to train them for any future optimizations.

Sometimes, I do a good job

Before working with Sarah, we were getting calls from potential customers saying they didn't want to buy from us because our site didn't look professional. After two months with her, we stopped receiving calls, and our leads increased by 30%.

Chris Anello, Sales Manager, RMFP

Sarah gets uncomfortable and really digs deep by understanding pain points. That might mean speaking to high-level execs, a founder, myself our customers or our staff. No one has ever done this. for us. I will eventually scoop her up and pay her an exorbitant amount in the future. I'll beat anyone's price to get her on board.

Puya Turkiyan, DRIP

We entrusted Sarah to write content for a large robotics company that just launched a brand new blog. And within one year, we achieved some incredible results ($90k saved in monthly ad spend | 30,000 monthly visitors). Sarah is not only a good writer – she's a smart writer. The longer you work with her, the better her work will get.

Alexis Trammell, Director of Growth at Stratabeat

One thing I really appreciate about Sarah is that she understands that great writing is easily 50% research. Her willingness to interview subject matter experts and ask in-depth questions to get to the crux of complex technical topics is great, and she has a good sense of how to arrange those insights for SEO. I highly recommend her as a content strategist!

Lauren Lang, Director of Content,

We approached Sarah because our competition was outranking us on Google, and we couldn't figure out why we weren't even showing up on the first page. The competition had fewer pages on their site, with less content. After just a discovery call with Sarah, she gave us several optimization opportunities. We implemented them right away and immediately saw a boost to our keywords and position. We now outrank our competition and have since had our best revenue months yet.

Giano Fiore, Growth Marketing Lead,

Building a content engine


That makes you and your teams life easier, while generating more revenue

Get repeatable systems, templates, and processes

If you don't already have it, I work to create a centralized hub with all of your key insights, strategy, inspo, assets, templates, and more. I'll build out customized processes that align your entire team.

Bake repurposing and distribution into the strategy from the start
Consistently pull in leads not just traffic

There's no better source of content ideas than your audience. Instead of relying on vague keywords, I go straight to the readers and decision makers.

I'll build the foundation so you can consistently hit your growth and revenue goals while producing content across your social media, newsletter, podcast, blog, and more.

I've been marketing for 12 years, and out on my own as a freelance writer and consultant for the last 6. During that time, I've worked with more than 60 brands, including: Dooly, Metadata, Hockeystack, Teal, Nooks, and Constructor.

I started my career in a boutique PR agency, then moved in-house with a small family run business in the lumber industry before I started working at a few content marketing agencies, then directly with companies.

In that time I've:
-Helped companies like Nooks diagnose backend SEO issues that were holding their site back
-Earn $65k deals from a single article
-Replace $90k in monthly ad spend with high converting blog content
-Bring in 30,000 monthly visitors (from 0) in just 14 months
-Bring in 80 new leads a month from content refreshes
-Streamline content production and align the marketing team under one roof for companies like Zyris

I started The Write Destination content marketing services to help marketing teams bridge the gap between execution and management. Most teams are missing someone in between-- someone that can identify all the missing pieces in the strategy, or that can list all the ways you can repurpose or promote a piece. I'm someone that'll act as your content partner and an extension of your team to train you on content strategy, systemize your content production, and create winning content.

Hi, I'm Sarah!

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