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Kayaking

Get to know Me. I'm pretty cool.

I STARTED THIS TO BE DIFFERENT

Okay, frankly, I'm not cool at all. But that's kind of the thing of it. I started freelancing because I knew I was a different kind of freelancer. I aim to be an extension of your team, rather than someone you pay a few hundred bucks a month to write regurgitated Google junk. 

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I've wanted to be a writer my whole life (though more on the literary side than anything... but I do that too, so it's okay), but I went to college for communications and mass media. I was a talker and figured PR was more of a career than writing. While in college, I started with a boutique PR agency in Florida.

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I hated it. 

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We had big-name clients like Pit Bull, Ciroc Vodka, Lifetime Fitness... I even went to a launch party with Waka Flocka and Victoria's Secret models. But I found myself connecting with the writing side of the agency and decided to put all of my energy into learning content marketing. 

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After graduating and spending time running from life by traipsing through Europe, Turkey, and Australia for a couple years, I landed in Colorado and started my first in-house full-time content writing position. After a few years of that, I began working with content marketing agencies in Denver. 

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As much as I LOVED content marketing and writing for business... I hated writing for agencies. Actually, I hated working in-house too. 

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Why?

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Well, while in-house (I'd gained 30% more leads in my first 2 months there), I continually thought "I could be doing this at home" and "I could finish this in half the time if I wasn't so distracted here" and "I could be making a heck of a lot more money than this". 

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While with agencies, I realized "why am I not in on content strategy meetings with these clients?", "Why am I not able to get information from these clients about something they're supposed to be experts on", and "the turnover is so fast, I can't get expert insights on this"... in addition to knowing that the expectation was that I simply Google all of the information. Essentially rewriting what was already out there and ranking. My articles still ranked number 1 on Google (30 top-ranking articles for just 3 clients), but they weren't as audience-focused and intent-based as I thought they could be. 

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What's worse, I knew they weren't spending the proper time on content strategy, because I was writing articles that didn't suit the intent of the customer.

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So, I went freelance

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I now work with several tech start ups, large B2B SaaS companies, and dozens more. So far, I've worked with over 50 brands. My clients get something different with me. I spend the time collecting audience insights, interviewing subject matter experts, and getting to know your brand, voice, and goals- then helping you reach them.

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Now, let me tell you a few fun things about me:

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  • I love travel, and make a point to do at least one international trip a year (don't worry, I can bring my work with me)

  • I'm learning Turkish & German (My family is from Germany but didn't teach me, and my boyfriend is from Turkey)

  • I've been a competitive runner since I was 10

  • I'm not good at anything besides writing and running

  • I'm always working on a novel

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Strange things I hate to admit:

  • I don't have favorites. I mean, I literally can't choose a favorite anything (besides my boyfriend, my favorite person)

  • I drive in silence and don't even notice it

  • I run without music too

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My hobbies:

  • Writing

  • Reading

  • Running

  • Rock climbing

  • Snowboarding

  • Hiking

  • Really, I like a lot of different outdoor sports and adventurous stuff like kayaking and bungee jumping. 

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I'm a bit different, but that's the way I like it. 

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